What is the definition of advertising?
Definition of Advertising
Advertising is a form of communication used by businesses, organizations, or individuals to promote or sell products, services, or ideas to a target audience. It typically involves paid messages delivered through various media channels such as television, radio, print, digital platforms, and outdoor displays.
- Purpose: The main aim is to inform, persuade, or remind consumers about a brand, product, or service.
- Characteristics: Advertising is usually non-personal, meaning it addresses a broad audience rather than an individual, and is clearly identified as coming from a sponsor.
- Key Elements: Messages in advertising are often creative and designed to catch attention, build brand awareness, and motivate action.